[MBAStudent]

Hello,

I am a MBA student at Schulich School of Business in Toronto and I am doing an online marketing research on Uncle Ben’s rice.

It would be very helpful if you could share your opinion. Most particularly, I am interested in the following information:

- How frequently do you eat Uncle Ben’s rice? (if you never do, that’s fine too).
- Why would you choose/not choose Uncle Ben’s rice?
- What does the brand Uncle Ben’s evoke for you?
- Have you ever had any quality issue with the brand and if yes, how was this resolved?

Thank you very much for your help!

Sebastien.

[vanesavis18]

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